Superhuman coaching insights
AFL-level live stats and AI-driven analysis —
helping grassroots coaches make smarter decisions.
First game free · No credit card required
Win Probability + Timeline
Your team's chance of winning at any moment.
How it works
Simple Stat Capture
A volunteer captures the chains on the boundary — two-minute learning curve.
No account needed
Game Dashboard
The coach sees the stats and AI insights — live and real-time.
No account needed
The best live match-day stats product in grassroots football.
Full stop. If you're serious about winning, you need Powercoach.
Powercoach AI Brain™ Trained on 15 years of AFL experience
The Powercoach AI Brain™ is trained on the playbook of an AFL coach — insight no textbook or other AI model can offer.
Robbie Chancellor
Assistant Coach, GWS Giants — Football Brain, Powercoach
As an analyst and assistant coach at AFL level, Robbie specialises in stoppages, territory, and team structure — the frameworks powering Powercoach's AI Brain.
In 2025 he took those same frameworks to a grassroots club and won AFL Sydney Coach of the Year — proof they translate directly to the level Powercoach is built for.
"We've built the tool I wish I'd had as a grassroots coach. The dashboard delivers the stats we use at AFL level — with the insight you'd usually only get watching the video post-game. But it's live, in the heat of the game."
Super simple stat capture
Other tools make you log 1,200+ kicks, marks and handballs per game. Powercoach captures a manageable ~250 chains of possession — giving grassroots coaches the same insights the pros use.
1 person
A volunteer. No stats background needed – anyone can do it.
1 device
Any iPad or Android tablet. Open the browser and you're ready – nothing to install.
2 minutes to learn
Tap where a chain starts, tap where it ends. That's it. No manual, no training session.
Chains, not every possession
Track chains of possession, not individual events. Fewer taps, but the insights – territory, pressure, chain quality, expected score – are the same ones professional AFL clubs rely on.
No account needed
Pick your setup
Start on the phone in your pocket — upgrade when you're ready.
Start Today
Phone
Capture on the phone you already own — iPhone or a recent Android. Smaller screen, but everything works. Perfect for getting started.
- Nothing to buy — use the phone in your pocket
- Capture stats on one device, view the dashboard on another
Most popular
iPad / Tablet
A bigger screen makes capture easier — an iPad or a recent Android tablet (8GB+). The coach can view the stats during breaks on the tablet or view on a phone.
- Bigger screen — improves accuracy
- Coach reviews the full stats at breaks on the tablet or on a phone
Recommended
2 iPads / Tablets
One tablet captures while a second sits in front of the coach with live stats, real-time alerts and AI Brain™ insights as they occur.
- Coach sees live stats the whole game, not just at breaks
- A screen each — capture and coaching never compete
On the Performance plan, every coach also gets an SMS summary at each break — on any setup above.
Buying a tablet? Get the cellular (SIM) model — its own mobile data is more reliable at the ground than tethering to a phone hotspot.
Powercoach runs in the browser — no app to install. Works on any modern laptop, iPhone, iPad, or Android device. Device requirements
Book a free walkthrough
15 minutes. We'll show you the full product and discuss the right plan for your team.
Ready to jump straight in?
Get StartedEven great coaches are still human
The problem isn't effort or knowledge – it's the limits of human attention and memory.
Without Powercoach
- Reacts to the scoreboard
- Relies purely on intuition
- Doesn't know if the game plan is working
With Powercoach
- Reads what's actually happening
- Tracks territory, pressure, and chain quality
- Confirms the game plan is working
Are you losing? Or just unlucky?
The scoreboard sometimes lies. xScore™ (Expected Score) shows you what's actually happening – so you don't panic and change a winning strategy.
Ask the AI Brain™. Mid-game.
While the game is live, ask the Powercoach AI Brain™ anything — and get an instant answer grounded in your actual data, not generic advice.
Every answer is built from your live game feed and the AI Brain's 15 years of AFL analyst insight. Ask at quarter time, or any time during the game.
Infographics for your socials
One tap generates a professional game summary image — score, key stats, your team branding. Ready to post on X, Instagram, Facebook, or your organization website the moment the game ends. Great if you struggle to fill your websites and social feeds.
What coaches are saying
"Four rounds in and we're not making decisions on gut feel anymore. It picks up things I'd never catch from the bench — where we're losing field position, which contests are going against us. The post-game breakdown has become essential in our review meetings."
"Being a playing coach, there are things I see while out on the ground, and things I don't see — which I should. With Powercoach, I can see everything and can mention any of the stats to our women to improve how we play. They are loving the information it gives us."
"Honestly it's like having a genius assistant coach on the bench. By half time it's surfaced exactly where we need to adjust, and across games it picks up patterns I'd never spot myself. It's earned its spot in our coaching toolkit."
"Loving the platform — it's making a real difference for us. The continued and responsive improvements are outstanding."
Frequently asked questions
Run a league, association or tournament?
Powercoach works for whole competitions, not just clubs. Onboard every team in one go, capture and broadcast live stats for the games you run, and give your clubs the platform as part of the deal.
Talk to us about your competitionSooner you start, sooner you build an edge
Every game you capture builds your team's intelligence — until you have a personalised winning formula.
First games · Correlations start to appear
From day one, you can see which stats matter most at grassroots level. Every game you capture adds to the picture for your team.
Mid-season · Patterns get clearer
Your own data starts to tell a story. Which stats trend higher in your wins? Where do your losses fall short?
Finals · A data-backed edge when it matters
You go into finals with a full season of insights. An advantage late starters don't get.
Future seasons · Your advantage compounds
Each season refines your winning formula. The gap between you and late starters only grows.
The earlier you start, the quicker you unlock insights your opponents don't have.
Start Building Your EdgeOr book a free walkthrough first
Your first game is free — no credit card required