The best live match-day stats product in grassroots football.

Full stop. If you're serious about winning, you need Powercoach.

Even great coaches are still human

The problem isn't effort or knowledge – it's the limits of human attention and memory.

Stressed coach gripping a cluttered magnet board on the sideline

Reacts to the scoreboard
Relies purely on intuition
Doesn't know if the game plan is working

Calm coach checking the Powercoach dashboard on an iPad

Reads what's actually happening
Tracks territory, pressure, and chain quality
Confirms the game plan is working

Powercoach AI Brain™ Trained on 15 years of AFL experience

The Powercoach AI Brain™ is trained on the playbook of an AFL coach — insight no textbook or other AI model can offer.

Robbie Chancellor

Assistant Coach, GWS Giants — Football Brain, Powercoach

As an analyst and assistant coach at AFL level, Robbie specialises in stoppages, territory, and team structure — the frameworks powering Powercoach's AI Brain.

In 2025 he took those same frameworks to a grassroots club and won AFL Sydney Coach of the Year — proof they translate directly to the level Powercoach is built for.

AFL Career

Hawthorn

2008–11

Melbourne

2011–13

St Kilda

2013–20

GWS Giants

2025–now

"We've built the tool I wish I'd had as a grassroots coach. The dashboard delivers the stats we use at AFL level — with the insight you'd usually only get watching the video post-game. But it's live, in the heat of the game."

Super simple stat capture

Other tools make you log 1,200+ kicks, marks and handballs per game. Powercoach captures a manageable ~250 chains of possession — giving grassroots coaches the same insights the pros use.

Live field view — track possession in real time

Chain end capture — one tap to record how a chain ended

Goal capture — record how a goal was scored

1 person

A volunteer. No stats background needed – anyone can do it.

1 device

Any iPad or Android tablet. Open the browser and you're ready – nothing to install.

2 minutes to learn

Tap where a chain starts, tap where it ends. That's it. No manual, no training session.

Chains, not every possession

Track chains of possession, not individual events. Fewer taps, but the insights – territory, pressure, chain quality, expected score – are the same ones professional AFL clubs rely on.

No account needed

Pick your setup

Start with what you have. Upgrade when you're ready.

Good

1 iPad

One person captures chains of possession during the game. At quarter time, hand the iPad to the coach — they get the full AI summary and stats instantly.

Anyone can handle capture — up and running in 2 minutes
Coach reviews AI insights at each break
Zero setup required

Better

2 iPads

One dedicated iPad for stats capture on the boundary. A second iPad lives in the coaches box — the coach has live data the entire game, not just at breaks.

Capture and coaching completely separated
Live stats visible throughout the game
Coach can act on trends as they emerge

Best

2 iPads + Phones

The whole coaching team is connected. At every break, assistant coaches get a text with a one-tap link to their own report — forwards, mids, or defence. No login required.

SMS to every coach at Q1, half, Q3 and full-time
Role-specific reports: forwards, mids, defence
Assistants lead their huddle with real numbers

Powercoach runs in the browser — no app to install. Capture works on any iPad running iPadOS 16.4 or later. Device requirements

Are you losing? Or just unlucky?

The scoreboard sometimes lies. xScore™ (Expected Score) shows you what's actually happening – so you don't panic and change a winning strategy.

The Problem

The scoreboard says you're losing

It's quarter-time. You're down by a goal. The opposition kicked one lucky shot from 50 metres out on the boundary, and another from a 50-metre penalty. Your team has had 6 scoring shots – all behinds. The crowd is nervous. Your assistants are suggesting you change the structure.

So should you change your game plan?

Actual Scoreboard

Your Team

0.6

6 pts

vs

Opposition

2.0

12 pts

Quarter Time

Expected Score

xScore™ shows the truth

Powercoach xScore™ (Expected Score) calculates what the score should be based on shot quality and historical conversion rates. Your 6 shots were high-percentage – normally you'd kick 3 or 4 goals. Their shots were both low-quality chances.

You're dominating.

You're behind on the actual scoreboard because of bad luck, not bad strategy.

So… what do I do now?

POWERCOACH xSCORE™

Your Team

4.2

26 pts

vs

Opposition

0.2

2 pts

Win Probability: 78%

The Decision

The AI recommendation

Powercoach

Maintain current structure. Shot conversion will normalise. Opposition's contested possession is down 34% – continue applying pressure.

You hold your nerve. You kick 4 goals to none in the next quarter and win by 23 points.

That's hindsight clarity!

Allows you to make the decision you'd make watching the replay – live during the game.

FINAL

Your Team

9.8

62 pts

vs

Opposition

5.9

39 pts

Won by 23

Ask the AI Brain™. Mid-game.

While the game is live, ask the Powercoach AI Brain anything — and get an instant answer grounded in your actual data, not generic advice.

Every answer is built from your live game feed and the AI Brain's 15 years of AFL analyst insight. Ask at quarter time, or any time during the game.

Speak your question

Hands-free — answers read aloud

Or type it in

Quieter moments in the coaches box

Powercoach AI Brain — coach asks 'Why are we struggling to score in the forward 50?' and gets a grounded answer

Infographics for your socials

One tap generates a professional game summary image — score, key stats, your team branding. Ready to post on X, Instagram, Facebook, or your organization website the moment the game ends. Great if you struggle to fill your websites and social feeds.

What coaches are saying

"We've used it in two practice games and we're already rolling it out across the main season. The level of insight into chain of possession, territory, where pressure breaks down. It's just not available to clubs at our level anywhere else."

Steve Buckle

3-time premiership coach, Knox Football Club

"We tried it in a pre-season match and I was hooked straight away. It picked up that we were winning clearances but giving up the next contest. Something I just couldn't track myself from the bench. Can't wait to use it through the season."

Paul Fiorenza

Head Coach, Templestowe Football Club

Frequently asked questions

No. Powercoach runs in your browser on any iPad or tablet you already own. You can start with a single iPad — the stats person hands it to the coach at quarter time. Most clubs prefer two iPads: one dedicated to the coach for live dashboards, and a separate one for the person capturing stats. See the Pick your setup section above for more.

About two minutes. Capture is deliberately simple: you tap chains of possession, not every individual stat. A volunteer can be trained on the sideline before the first bounce.

Whoever you can spare — a volunteer is all you need. Powercoach is built so one person can capture a full game on one device without slowing the play down.

We've got different plans to suit different needs — from small junior sides to large clubs running multiple teams. Full details are on the pricing page.

Powercoach needs a connection during live capture so stats, xScore, and AI insights can update in real time. Most grounds have enough mobile reception to capture. If yours doesn't, tether to a phone hotspot — a single capture session uses very little data.

Yes. Your games, stats, and AI insights are only visible to people you've invited to your organisation. Powercoach does not share or sell your data. Game summary images you generate are only public if you choose to share them.

Sooner you start, sooner you build an edge

Every game you capture builds your team's intelligence — until you have a personalised winning formula.

First games · Correlations start to appear

From day one, you can see which stats matter most at grassroots level. Every game you capture adds to the picture for your team.

Mid-season · Patterns get clearer

Your own data starts to tell a story. Which stats trend higher in your wins? Where do your losses fall short?

Finals · A data-backed edge when it matters

You go into finals with a full season of insights. An advantage late starters don't get.

Future seasons · Your advantage compounds

Each season refines your winning formula. The gap between you and late starters only grows.

The earlier you start, the quicker you unlock insights your opponents don't have.

Start Building Your Edge

Or book a free walkthrough first

Your first 7 days are free — no charge until day 8

Superhuman coaching insights

Even great coaches are still human