Make better decisions. Become a better coach.
Live insights and post-game analysis for grassroots football
- Simple stat capture
- Live team insights during the game
- Ask Powercoach anything about your game
First game free · We'll help you get started
Trusted by clubs all over Australia
How Powercoach works: a volunteer captures live game events by tapping the field, the coach gets live stats, win probability and AI Brain insights during the match, and every captured game builds the team's knowledge over the season.
How Powercoach works
Step 1: Capture
A volunteer captures the game on a phone or tablet — two-minute learning curve.
No account needed
Step 2: Coach
Live stats and AI analysis give you the answers — mid-game, not on Monday.
No account needed
Step 3: Learn
Every game makes you a smarter coach, with coaching explanations from Robbie Chancellor built into your dashboard.
The game doesn’t wait until Monday.
Ask football questions. Live. Powercoach gives grassroots coaches live, team-first insight during the match — so you can understand what’s happening and make better decisions while it still matters.
“Why does it feel like we’re losing this game?”
You’re winning clearances (+5), but they’re controlling territory. Seven of their scores have come from intercepts and forward-half turnovers. Take territory first and make them defend the length of the ground.
The coaching knowledge behind Powercoach Elite coaching knowledge. On your bench.
Powercoach is built with coaching knowledge from Robbie Chancellor's 15+ years inside AFL football.
Robbie Chancellor
Assistant Coach, GWS Giants — Football Brain, Powercoach
Powercoach doesn't just show you numbers. It helps you understand what they mean — turning live match data into clear coaching guidance for junior and senior coaches.
As an analyst and assistant coach at AFL level, Robbie specialises in stoppages, territory, and team structure — the frameworks behind every answer Powercoach gives you. In 2025 he took those frameworks to a grassroots club and won AFL Sydney Coach of the Year.
Ask questions. Get answers. Build your football knowledge every game.
"We've built the tool I wish I'd had as a grassroots coach. The dashboard delivers the stats we use at AFL level — with the insight you'd usually only get watching the video post-game. But it's live, in the heat of the game."
Win Probability + Timeline
Your team's chance of winning at any moment.
Super simple stat capture
Other tools make you log 1,200+ kicks, marks and handballs per game. Powercoach captures a manageable ~250 chains of possession — giving grassroots coaches the same insights the pros use.
1 person
A volunteer. No stats background needed – anyone can do it.
1 device
Any iPad or Android tablet. Open the browser and you're ready – nothing to install.
2 minutes to learn
Tap where a chain starts, tap where it ends. That's it. No manual, no training session.
Chains, not every possession
Track chains of possession, not individual events. Fewer taps, but the insights – territory, pressure, chain quality, expected score – are the same ones professional AFL clubs rely on.
No account needed
Pick your setup
Start on the phone in your pocket — upgrade when you're ready.
Start Today
Phone
Capture on the phone you already own — iPhone or a recent Android. Smaller screen, but everything works. Perfect for getting started.
- Nothing to buy — use the phone in your pocket
- Capture stats on one device, view the dashboard on another
Most popular
iPad / Tablet
A bigger screen makes capture easier — an iPad or a recent Android tablet (8GB+). The coach can view the stats during breaks on the tablet or view on a phone.
- Bigger screen — improves accuracy
- Coach reviews the full stats at breaks on the tablet or on a phone
Recommended
2 iPads / Tablets
One tablet captures while a second sits in front of the coach with live stats, real-time alerts and AI Brain™ insights as they occur.
- Coach sees live stats the whole game, not just at breaks
- A screen each — capture and coaching never compete
On the Performance plan, every coach also gets an SMS summary at each break — on any setup above.
Buying a tablet? Get the cellular (SIM) model — its own mobile data is more reliable at the ground than tethering to a phone hotspot.
Powercoach runs in the browser — no app to install. Works on any modern laptop, iPhone, iPad, or Android device. Device requirements
Book a free setup call
15 minutes. We'll help you get set up for your first game and answer any questions.
Ready to jump straight in?
Set up your free first gameEven great coaches are still human
The problem isn't effort or knowledge – it's the limits of human attention and memory.
Without Powercoach
- Reacts to the scoreboard
- Relies purely on intuition
- Doesn't know if the game plan is working
With Powercoach
- Reads what's actually happening
- Tracks territory, pressure, and chain quality
- Confirms the game plan is working
Are you losing? Or just unlucky?
The scoreboard sometimes lies. xScore™ (Expected Score) shows you what's actually happening – so you don't panic and change a winning strategy.
Infographics for your socials
One tap generates a professional game summary image — score, key stats, your team branding. Ready to post on X, Instagram, Facebook, or your organization website the moment the game ends. Great if you struggle to fill your websites and social feeds.
What coaches are saying
"Four rounds in and we're not making decisions on gut feel anymore. It picks up things I'd never catch from the bench — where we're losing field position, which contests are going against us. The post-game breakdown has become essential in our review meetings."
"Being a playing coach, there are things I see while out on the ground, and things I don't see — which I should. With Powercoach, I can see everything and can mention any of the stats to our women to improve how we play. They are loving the information it gives us."
"Honestly it's like having a genius assistant coach on the bench. By half time it's surfaced exactly where we need to adjust, and across games it picks up patterns I'd never spot myself. It's earned its spot in our coaching toolkit."
"Loving the platform — it's making a real difference for us. The continued and responsive improvements are outstanding."
"The information we're getting from Powercoach is so valuable to our playing group and our coaches. At quarter, half and three-quarter time we can show the players exactly where to make adjustments on game day — and as they say, the numbers don't lie. As a club we're finding it hugely valuable."
Frequently asked questions
Run a league, association or tournament?
Powercoach works for whole competitions, not just clubs. Onboard every team in one go, capture and broadcast live stats for the games you run, and give your clubs the platform as part of the deal.
Talk to us about your competitionSooner you start, sooner you build an edge
Every game you capture builds your team's intelligence — until you have a personalised winning formula.
First games · Correlations start to appear
From day one, you can see which stats matter most at grassroots level. Every game you capture adds to the picture for your team.
Mid-season · Patterns get clearer
Your own data starts to tell a story. Which stats trend higher in your wins? Where do your losses fall short?
Finals · A data-backed edge when it matters
You go into finals with a full season of insights. An advantage late starters don't get.
Future seasons · Your advantage compounds
Each season refines your winning formula. The gap between you and late starters only grows.
The earlier you start, the quicker you unlock insights your opponents don't have.
Set up your free first gameOr book a free setup call first
Your first game is free — no credit card required