Superhuman coaching insights
• Spot patterns humans can't • Hindsight clarity in real-time • Make winning decisions
Even Great Coaches Are Still Human
The problem isn't effort or knowledge – it's the limits of human attention and memory.
Without Powercoach
- React to the scoreboard, not what's actually happening
- Can't track territory, pressure, or chain quality in real-time
- Make gut-feel adjustments under pressure
- Only get clarity when you watch the replay
- No way to validate if your game plan is working
With Powercoach
- See the truth behind the scoreboard with Expected Score
- Track territory, pressure, and chain quality live
- AI spots trends and suggests adjustments mid-game
- Confirm your game plan is working – or know when to change
- Simple enough for a volunteer to record on game day
See It In Action
Real-time AI analysis that works on any device, during any game.
Capture Every Chain
An assistant, parent or injured player captures "chains" of possession using Powercoach on an iPad/Tablet. Simply tap on the field — no training needed.
Live Stats & Patterns
See patterns forming across the game that no human could track in real-time.
AI Coaching Insights
Get tactical recommendations while the game is still on – not after.
Are You Losing? Or Just Unlucky?
The scoreboard sometimes lies. xScore (Expected Score) shows you what's actually happening – so you don't panic and change a winning strategy.
The Scoreboard Says You're Losing
It's quarter-time. You're down by a goal. The opposition kicked one lucky shot from 50 metres out on the boundary, and another from a 50-metre penalty. Your team has had 6 scoring shots – all behinds. The crowd is nervous. Your assistants are suggesting you change the structure.
Powercoach Shows the Truth
xScore (Expected Score) calculates what the score should be based on shot quality and historical conversion rates. Your 6 shots were high-percentage – normally you'd kick 3 or 4 goals. Their shots were both low-quality chances.
- Your xScore: 4.2.26
- Their xScore: 0.2.2
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You're dominating. You're behind on the actual scoreboard because of bad luck, not bad strategy.
The AI Recommendation
Powercoach
Maintain current structure. Shot conversion will normalise. Opposition's contested possession is down 34% – continue applying pressure.
You hold your nerve. You kick 4 goals to none in the next quarter and win by 23 points.
This is a clear-cut example – real games are more nuanced. Powercoach's AI finds the edge when it's not this obvious.
Hindsight Clarity
The decision you'd make watching the replay – made live during the game.
Built by Coaches, for Coaches
Powercoach is built by coaches who understand the game – and the gaps in the tools available today.
Robbie Chancellor
Footy Brain
Assistant Coach at GWS Giants. 2025 AFL Sydney Coach of the Year. Robbie knows what decisions matter, when they matter, and what information is missing in the moment.
"I'm building the tool I wish I had on the bench."
Phil Warren
Business Brain
Founder of Team App – the platform trusted by thousands of sports teams worldwide. Phil understands what coaches need and how to build products they'll actually use.
"We've spent 10 years learning what sports teams need."
Raef Akehurst
Tech Brain
Original developer of Team App. After spending the last two years building AI systems in healthcare, Raef is now applying that expertise to sport.
"AI that works in the chaos of game day."
Book a Free Walkthrough
15 minutes. We'll show you the full product end to end.